Bellacor Weekly Promotions
The bulk of my work as lead digital designer for Bellacor was designing weekly promotions for our site, email, and occasionally social. I’ve included a couple different promotions I’ve worked on during my time there. I receive input from our merchandising team about potential lifestyle or product photography to use, and then I design the promotions using that input.
Semi-Annual Lighting Sale & Semi-Annual Home Sale
The Semi-Annual Lighting Sale and Semi-Annual Home Sale were two of the bigger promotions we had twice a year. When I joined the company, the focus was being shifted from Bellacor being solely a lighting company to a home company including furniture and home decor. These two promotions allowed Bellacor to highlight those separate aspects of the business.
presidents day/memorial day/labor day
Presidents Day, Memorial Day and Labor Day are important promotion days in the retail and ecommerce furniture industry, so I made sure to make our promotions compelling and eye-catching.
