Bellacor Weekly Promotions
The bulk of my work as lead digital designer for Bellacor was designing weekly promotions for our site, email, and occasionally social. I was responsible for the UI/UX of our homepage layout, and additional landing pages. I’ve included a couple different promotions I’ve worked on during my time there, including the basic layout of our home page. I receive input from our merchandising team about potential lifestyle or product photography to use, and then I design the promotions using that input.
Bellacor homepage after the move to Salesforce Commerce Cloud platform. There was a redesign of the site and functionality, and most of the banners were created using HTML/CSS within the Commerce Cloud platform.
Semi-Annual Lighting Sale &
Semi-Annual Home Sale
The Semi-Annual Lighting Sale and Semi-Annual Home Sale were two of the bigger promotions we had twice a year. When I joined the company, the focus was being shifted from Bellacor being solely a lighting company to a home company including furniture and home decor. These two promotions allowed Bellacor to highlight those separate aspects of the business.
Bellacor website prior to redesign during my first 3 years working with Bellacor. Web banners were designed in photoshop.
Presidents day/Memorial day/Labor day
Presidents Day, Memorial Day and Labor Day are important promotion days in the retail and ecommerce furniture industry, so I made sure to make our promotions compelling and eye-catching.
2019
2020
2020
Bellacor PRO Promotions
The B2B Division of the Bellacor business, Bellacor PRO, occasionally had separate promotions that highlighted sought after brands for interior designers and builders.
